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Thursday, August 11, 2005

US computer giant to put up Philippine call center

AMERICAN computer manufacturer Dell Inc. announced Wednesday that it expects to complete the construction of its customer contact center in the Philippines by early next year.

In a statement, Dell said its call center, which will provide technical and customer support, will begin operations by February 2006.

While a Makati site has been selected as its initial base for training and recruitment operations, the company declined to specify how much it will invest. The contact center plans to hire and train an estimated 700 technical support and customer-service agents by November, the same time it expects to complete its due diligence on its contact-center location. It will also begin recruitment for 70 key leadership and administrative positions at the end of the month.

Dell selected the Philippines for its customer contact-center expansion due to its high-quality work force with strong language and communication skills. It also considered other factors such as the existence of about 100 contact centers, more than 200 colleges and universities, and more than 650,000 college students.

“As we grow our business, there is a need to hire the best technical support expertise we can find to give our customers the best possible computing and entertainment experience,” said John Hamlin, Dell senior vice president for US Consumers, adding that the team in the Philippines will help them continue to extend its services capabilities.

Dell, one of the world’s largest computer systems company, has consistently been the industry leader in phone-based personal computer technical support services for customers. It has expanded its customer-services capabilities from hardware to include software and applications services, such as assistance with virus and spyware issues.

Dell has expanded its customer support channels to include an online community forum, e-mail and chat to give customers multiple, convenient ways to access technical support.

Dell’s customer contact-center network today extends to more than 30 dedicated locations around the world that provide support anywhere in the world at any time

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