myAyala.com goes into call center biz
The Ayala Group’s online shopping mall, myAyala.com, is venturing into the call center business after clinching a deal with US-based call center software solutions provider Stratasoft Inc.
myAyala Contact Center Solutions and Services, the new division formed by the partnership, is looking at generating at least P100 million in revenues in the next 12 to 18 months, targeting clients not only from the Philippines but also from other parts of Asia Pacific, a ranking executive of a Stratasoft client told BusinessWorld in an interview.
myAyala officials met with existing call center clients of Stratasoft on Thursday last week to announce the partnership.
Stratasoft is servicing about 30% of the 7,000 total outbound call center seats in the country. Most of these companies process telemarketing and telesurvey requirements of company clients based abroad.
Trade department data show that there are close to 90 call center firms in the country with 40,000 to 45,000 total number of seats, majority of which are into inbound call services, largely answering product, helpdesk, and payment inquiries of clients.
myAyala officials told Stratasoft clients that it will start with the local distribution of Stratasoft products and services for small- and mid-sized outbound call center companies, with agents 250 and below. But over time, the company will expand its offer to big inbound call center companies in Asia Pacific.
The source added that myAyala is particularly banking on support services such as installation and maintenance for revenues. myAyala’s Asia Pacific support facility in the country will be interconnected with Stratasoft support facilities in Houston, Texas and Montreal, Canada.
Stratasoft is a wholly owned subsidiary of I-Sector Corporation. Set up in 1995, Stratasoft provides solutions to 28,000 call center seats worldwide. Its software products include predictive dialer, internet protocol dialers, and related voice-over-internet protocol solutions for call centers.
Formed in early 2000, myAyala is a joint venture between iAyala, the information technology arm of Ayala Corp. and its real estate subsidiary Ayala Land, Inc. myAyala earns mostly from facilitating orders for goods such as pre-paid cards and cakes from Filipinos based abroad.
myAyala Contact Center Solutions and Services, the new division formed by the partnership, is looking at generating at least P100 million in revenues in the next 12 to 18 months, targeting clients not only from the Philippines but also from other parts of Asia Pacific, a ranking executive of a Stratasoft client told BusinessWorld in an interview.
myAyala officials met with existing call center clients of Stratasoft on Thursday last week to announce the partnership.
Stratasoft is servicing about 30% of the 7,000 total outbound call center seats in the country. Most of these companies process telemarketing and telesurvey requirements of company clients based abroad.
Trade department data show that there are close to 90 call center firms in the country with 40,000 to 45,000 total number of seats, majority of which are into inbound call services, largely answering product, helpdesk, and payment inquiries of clients.
myAyala officials told Stratasoft clients that it will start with the local distribution of Stratasoft products and services for small- and mid-sized outbound call center companies, with agents 250 and below. But over time, the company will expand its offer to big inbound call center companies in Asia Pacific.
The source added that myAyala is particularly banking on support services such as installation and maintenance for revenues. myAyala’s Asia Pacific support facility in the country will be interconnected with Stratasoft support facilities in Houston, Texas and Montreal, Canada.
Stratasoft is a wholly owned subsidiary of I-Sector Corporation. Set up in 1995, Stratasoft provides solutions to 28,000 call center seats worldwide. Its software products include predictive dialer, internet protocol dialers, and related voice-over-internet protocol solutions for call centers.
Formed in early 2000, myAyala is a joint venture between iAyala, the information technology arm of Ayala Corp. and its real estate subsidiary Ayala Land, Inc. myAyala earns mostly from facilitating orders for goods such as pre-paid cards and cakes from Filipinos based abroad.
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